A digital studio building websites for people and for answer engines.
Development, SEO and link strategy in one team. We work from Tallinn, in Estonian and English.
Digital studio
Our story
We started in 2019 with a simple idea: a website should be fast, clear and easy to find. The early work was small — brochure sites and the occasional shop. Even then, most of the time went not into the design but into making the page load quickly and making sure a search engine could find it. Seven years on, more than 50 projects have been delivered.
At first we built on ready-made content management systems. The larger the projects grew, the more we worked against them: every extra feature meant another plugin, every plugin another update and another risk. Several languages, clean HTML and a fast first load were always a compromise. So we began writing our own engine on Next.js and Node.js rather than patching someone else's.
Search changed over the same years. More and more answers are assembled by AI, and those answers name sources instead of listing links. What gets cited is technically clean, clearly structured and easy to quote. So we build the site and its visibility as one piece of work: structured data, llms.txt and server-rendered HTML are not a later addition, they are part of the first version.
Today we work from Tallinn in Estonian, English, Danish, Finnish and Norwegian, for clients in Estonia, the Nordics and Western Europe. They are companies that need a multilingual website or a web application, fintech and e-commerce projects, crypto platforms, and link building in the gambling and crypto niches. The projects differ in size; the expectation is the same — a site that works fast and content that is found in search and in answers alike.
The team
This is what our work looks like
We are a small studio where the same team carries a project from start to finish: strategist, developer, SEO and designer. You talk to the people doing the work, not to an account manager.
Press play — twenty seconds of an ordinary day in the studio.
RozPoint CMS, our own engine
We wrote our own engine because ready-made platforms came with too much code we had not written. Plugins, licences and updates brought slowness and security holes we could not fix ourselves. We wanted a system we assemble ourselves and can fix ourselves — one where a client's site depends on nobody else's price list or release schedule.
RozPoint CMS is built on Next.js and Node.js, written in TypeScript, with the data in Postgres. Pages are rendered on the server and delivered from the edge, so what reaches the browser is clean HTML. The admin panel is part of the same application: pages, media, menus and every text on the site in one place, with as many languages as the project needs, each with its own URLs, hreflang and a language switcher.
The client gets a site built for classic search and for AI answers from the first line of code: SEO fields on every page, structured data (JSON-LD) and llms.txt generated automatically, and analytics that sets no cookies and keeps the figures on the client's own server. There are no licence fees and no plugin zoo to look after — the code belongs to the client.
The people who build your project
A small team with no middle layer: you talk to the people who do the work.
Marianna Rozental
CEO
Erik Pushkin
CTO
Arsenii Andronov
Senior developer
Edward Wilde
Finance director
50+
Projects delivered
7
Years in business
5
Languages on every page
90+
PageSpeed target
Our yardstick is simple: did the client get more enquiries six months after launch.
Why we work the way we do
We started by fixing websites other people had built. Most problems were the same: ten plugins, a slow home page, missing metadata and nobody knowing where the traffic came from. So we wrote our own engine and put development, SEO and analytics under one roof.
Today we have built sites and applications for fintech, crypto, service and industrial clients in Estonia, Finland, Denmark, Norway and Sweden. Alongside classic search we work with answer engines: ChatGPT, Perplexity and Google AI Overviews already bring enquiries that used to come only from Google.
We do not take on many projects at once. We would rather have fewer clients and a long collaboration than a list nobody updates afterwards.
- One team from start to finish
- Our own RozPoint CMS
- Development, SEO and analytics together
- A long partnership, not a one-off project